The Indian mutual fund industry has experienced tremendous growth in recent years. During this time, mutual funds have become somewhat of a commodity with many funds using advertising to attract investors. Making wise financial investments is one of the most important and challenging decisions faced by investors. Unfortunately, this can be an especially challenging task given the current financial information disclosure environment. The objective of this research was to explore which method of information disclosure and communication mode impacts investors’ fund evaluations and investment intentions. The present study was done among the mutual fund retail investors in Kerala toidentify the most preferred source of information and communication mode among the investors and also to find out whether there is any significant association between demographic factors. Results indicate that while investors continue to place too much emphasis on prior performance, the summary information particularly in a graphical format, is the preferred communication mode and advice & recommendations influence perceptions and evaluations of mutual funds.
Siby Joseph. K
Associate Professor, MBA Dept;
St. Berchmans College, Changanacherry
Kottayam Dist. Kerala
Dr. M. A Joseph
Dept. of Commerce and Management Studies
University of Calicut.
Keywords: Mutual Funds (MFs), Source of information, Communication mode, Demographic factorsSource of Information and Communication Mode among the Mutual Fund Retail Investors in Kerala